The Stretton Centre has partnered with Greg Kavanagh, from Branded Culture to take businesses through how they can tap into knowledge that has largely been the domain of big brands, and use it to benefit their image and the experience of their customer.
Location: Stretton Centre
Cost: $35 per session
Why brand is everyone's business, and not just a marketing thing
All attendees will gain a thorough understanding of 'brand' and why it needs to be brought to life throughout the entire organisation
An introduction to Behavioural Economics and why consumers behave the way they do
All attendees will gain an understanding of consumer psychology and the irrational way our brains interpret the world.